NECG offers superior strategic and marketing counsel to key clients across many industries domestically and abroad. We work for both B2B and B2C companies in industries ranging from consumer packaged goods to telecom to financial services to healthcare.
Services

Marketing & Sales
Growth
Roadmap
- Situation assessment
- Opportunity identification
- Value proposition & positioning
- Pricing & promotion
- Communication
Sales & Distribution
Strategy
- Category management
- Customer development strategy
- Channel integration strategy
- Sales force organization & targeting
Customer Acquisition
& Loyalty
- Customer aquisition strategy
- Customer loyalty strategy

Brand
Brand
Strategy
- Brand portfolio
- Brand naming & architecture
- Corporate reputation
Brand
Activation
- Customer experience
- Employee engagement
Brand
Performance
- Brand metrics
- Brand valuation

Insights
Sales
Analytics
- Price setting
- Price optimization
- Price ladders & SKU optimization
- Promo & markdown optimization
- Sales forecasting
Marketing
Analytics
- Markeing mix modeling
- Brand portfolio allocation & optimization
- Category & segment prioritization
- Marketing simulators
Customer
Analytics
- Segmentation
- Customer lifetime value

Innovation
Ideation & Concept
Development
- Crowdsourcing
- Facilitation
- Analogue modeling
Pipeline & Portfolio
Optimization
- New product & business model development
- Growth portfolios
- Business case development
Commercialization
- Market assessment
- Business model transformation
- Organizational readiness
- Launch strategy & planning

CORPORATE STRATEGY
Business
Development/M&A
- Licensing
- Partnering
- Due Diligence
- Second Opinion
Competitive
Intelligence
- Wargaming
- Scenario Development
- Benchmarking
Turnaround
- Business positioning
- Growth RoadMap™
Industries
NECG consults for companies in marketing-driven industries, both B2C and B2B, including:
CPG
Consumer Goods
Consumer Healthcare
Financial Services
Private Equity
Healthcare/Pharmaceuticals
Media/Business Services
Retail/Restaurant/Food Service
Technology