Tom is a Managing Partner & Principal at the New England Consulting Group and an active member of our consumer marketing and growth strategy practice teams. An expert in global brand development and innovation, Tom has shaped some of the world’s most admired companies, including: AIG, AT&T, Bayer, Campbell’s, FedEx, Frito-Lay, Goldman Sachs, Hilton, KFC, Land Rover, Lowe’s, Mattel, Motorola, PepsiCo, Pizza Hut, PricewaterhouseCoopers, UPS and Virgin Atlantic.
His career began at Grey Advertising, a renowned global agency where he worked on brand accounts Aquafresh, Sucrets, Geritol, Aqua Velva and Dulcolax. From there he was hired at Young & Rubicam, a leading global marketing and communications company, where he was an account executive supporting growth and innovation for AT&T, KFC and the Pillsbury Company.
Thereafter, he became senior vice president and senior account director at BBDO, a highly regarded globally awarded advertising agency. In these roles, Tom led successful pitches for Bayer Aspirin and developed game-changing work that helped reverse steady business erosion in the face of newer analgesics. He returned the brand to growth after decade-long share declines and was instrumental in securing and driving Bayer’s Consumer Care business around the world, including the global analgesics and digestive care. During his tenure, he also served as vice president/account director leading Campbell Soup Company and CPC/Best Foods global businesses.
Subsequently, Tom launched a new Ammirati Puris Lintas full-service agency in Chicago to serve telecom provider, Ameritech, in residential, mobile, cable TV, home security, internet access and more. He built the agency from scratch to over 100 employees in less than six months, providing a full suite of marketing communications services. He also served as group account leader on UPS, and multinational client director on Goldman Sachs and PricewaterhouseCoopers.
From there, Tom was lured back to BBDO as the executive vice president, managing director leading several of the agency’s key accounts including PepsiCo in 60+ countries across all snacks, beverages and food brands, FedEx, Motorola, Pizza Hut, Campbell Soup Company, AIG and Lowe’s. His success led him to eventually become the global client leader for PepsiCo at BBDO Worldwide/Omnicom.
With a proven track record as a passionate, creative and strategic leader, Tom returned to Young & Rubicam as President and CEO of North America to successfully revitalize the agency and transform client services that achieved double-digit revenue and profit growth within two years and numerous awards at Cannes, Clio and NY festivals.
Adding to his notable career, Tom also held senior executive roles at inVentiv Health, the world’s second largest healthcare communications services group where he created shared capabilities across a portfolio of nine separate operating companies to drive superior delivery, efficiency and synergies. Most recently he held managing director and partner positions at Accenture and PA Consulting harnessing his deep expertise in marketing, brand-building, innovation and consumer insights.
Tom holds a Bachelor of Arts degree in English and American Literature from Brown University and is a graduate of Omnicom University’s Senior Management Post-Graduate Programs.