Lisa is an Advisor & Principal of the New England Consulting Group, and a key member of our pharmaceutical and healthcare practice teams.
Lisa is a highly experienced healthcare executive and consultant with more than 25 years in product strategy, commercial assessment, and strategic marketing in biotechnology, pharmaceuticals, diagnostics, and medical devices.
Lisa served most recently as Vice President of Commercial Development for Medivation, where as the first commercially-focused person in this start-up, she covered all aspects of commercialization, and applied insights gleaned and evidence gained from market and user research to inform final product, clinical trial, and program design.
Prior to and since Medivation, Lisa founded the Packers Falls Group, a commercial development consultancy focused on strategic positioning and market entry strategy for products in the oncology, neurology, and cardiology markets. Typical assignments include product positioning, pipeline prioritization and brand strategy for both large pharmaceutical and small biotechnology companies and start-ups.
Lisa serves as a Patient Representative to the National Institute’s Uterine Cancer Task Force, and to the NRG, an NCI-funded group of U.S. institutions who execute large-scale clinical trials in cancer.
Lisa holds an A.B. in Human Biology from Stanford University and an M.B.A. from the Harvard Business School.