In the News
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Dec 4, 2014CMO Today: HBO And DirecTV Could Clash Over Streaming Service
New England Consulting Group CEO Gary Sitbel is featured in the Wall Street Journal's CMO Today blog. [More..]
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Dec 3, 2014
McDonald’s Menu Problem: It’s Supersized
With 121 Menu Options, Kitchen Service Slows; McWrap as a ‘Showstopper’ [More..]
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Dec 1, 2014Are restaurant passes the next big thing?
After Olive Garden’s Pasta Pass drummed up so much attention, independent restaurants are taking notice. [More..]
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Oct 20, 2014What’s Hot for the Holidays
NECG comments on Supermarket Holiday strategy in a Supermarket News Special Report. [More..]
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Oct 14, 2014McDonald’s attempts to debunk rumors about its food quality
New England Consulting Group Project Manager Konrad Gessler offers commentary on McDonald's new marketing campaign. [More..]
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Oct 13, 2014Experts offer ways to refresh Olive Garden
Fixing Olive Garden won't be a rose garden. But it's certainly doable. [More..]
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Sep 30, 2014New Cadillac ad campaign coming in 2015
General Motors Co.’s storied Cadillac luxury brand, which will open a headquarters in New York City next spring, also has big plans for a marketing and communication splash early next year. [More..]
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Sep 22, 2014Can Cadillac make it in New York?
New Cadillac chief Johan de Nysschen is out to forge a new brand culture that's focused on proving its luxury bona fides to well-heeled customers. [More..]
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Jun 28, 2014
Change Agents: Harry’s has shaving in a lather
Two old friends, Jeff Raider and Andy Katz-Mayfield, decided that the consumer experience around men's shaving products needed a complete make-over, and the result is their e-commerce brainchild, Harry's [More..]
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Jun 9, 2014
Tyson plucks Hillshire for $8 billion-plus
The food fight that's been raging for weeks appeared to come to an abrupt end on Monday, with chicken colossus Tyson Foods emerging the victor with its offer for Hillshire Brands of $7.7 billion, excluding debt. [More..]
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May 18, 2014
Casual dining not appetizing enough for Millennials
Here's what experts say casual dining chains must immediately do to attract customers, particularly Millennials. [More..]
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Apr 29, 2014
Gillette unveils its costliest cutting-edge razor
On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be one of the most expensive razors on the market. [More..]
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Apr 8, 2014
Chick-fil-A wings in new direction after gay flap
The iconic chicken chain, as well-known for its conservative heritage as its savory eats, is recalibrating its moral and culinary compass. [More..]
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Apr 3, 2014
Americans Lose Their Taste for Cereal, Soda and Soap
Makers of Consumer Staples Resort to Aggressive Discounts as Shoppers Struggle to Open Their Wallets. [More..]
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Mar 23, 2014Red Robin Introduces Wine Milkshake
Red Robin is now selling the Mango Moscato Wine Shake, a new milkshake made with wine, vodka, mango puree, and vanilla soft serve ice cream. [More..]
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Mar 15, 2014
The latest boozy milkshake: Wine shakes
Milkshake lovers now have an excuse to toast before slurping — the wine shake is in motion. [More..]
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Feb 27, 2014Why Are Fast Food Places Jumping Into Breakfast?
What do you think of some egg and sausage wrapped in a waffle with syrup on the side? Taco Bell is making a big bet you’re willing to try it. [pdf..]
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Feb 25, 2014Taco Bell Thinks Outside the Breakfast Bun
New England Consulting Group CEO Gary Stibel discusses the fast food breakfast wars on Bloomberg Television's "Market Makers." [More..]
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Feb 24, 2014Taco Bell gets breakfast; waffle tacos and more go nationwide in March
Yum Brands' Taco Bell chain will introduce breakfast foods such as waffle tacos, egg burritos and the bacon A.M. Crunchwrap nationwide on March 27 [More..]