In the News
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Dec 1, 2012Cutting Cash Loose by Emily Freeman
"Paying a tab with dollar bills could soon be a thing of the past, as some quick-service operators are choosing to no longer accept cash for financial and security purposes. TRU Deli & Wine in Chapel Hill, North Carolina, is one such operation. The concept, which opened in August, is a deli by day and wine bar by night, but there is a catch: The restaurant only accepts credit and debit cards as a form of payment." [pdf..]
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Nov 17, 2012Hostess Shuttering Doors, Ending Era of Iconic Brands by Emily Bryson York
As passersby gawked, actors pushed red shopping carts brimming with brightly colored packages of candy. These weren't just any chocolate bars, though. The ad will promote a new, all-natural candy brand called "Unreal" that is breaking into the confection space in a big way. [pdf..]
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Nov 17, 2012Starbucks Article by Lisa Jennings
Of the once-beaten-down brands to emerge from the recession with a bright future, the Starbucks story is one that resonates. [pdf..]
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Nov 17, 2012NECG Strategic Planning Process
Most companies begin every year's strategic planning process much as they have begun previous years'. [pdf..]
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Nov 8, 2012Can Rory McIlroy Do Better Than Nike by Kristi Dosh
It seems obvious that pairing up with Rory McIlroy, the hottest player in golf, would be a sure win for Nike. [pdf..]
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Oct 28, 2012Natural Candy Maker Unreal Tries to Take on Hershey, Mars… by Rupal Parekh
If you were among the skateboarders and rollerbladers whizzing along California's Venice Beach promenade last Thursday, you may have stumbled onto a shoot for one of the more ambitious product launches in history. [pdf..]
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Oct 15, 2012Strangled by disposables
Editor’s note: Every time my seventh-grade gym teacher referred to a tampon, she’d hold it up, stare us down, and say: “Never, ever, flush this — or the applicator — down the toilet.” Whether she was required to say it or married to a plumber, I don’t know. Didn’t matter. We got the message. [pdf..]
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Oct 10, 2012Flipsides Samsung’s Iphone – Mocking
Samsung's current advertising in de/offense of the Galaxy S3 versus iPhone 5 is nothing short of brilliant. [pdf..]
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Jul 9, 2012
How To Win In Retail
Starbucks’ market saturation has become a pop-culture touchstone. The chain has more than 17,000 retail locations worldwide, and a sizable majority of those are in the U.S. More than a few jokes have sprouted up around the seeming omnipresence of the Starbucks brand. [pdf..]
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Jul 5, 2012At your finger tips by LisaJennings
The automat is back. No, not the turn-of-the- century version by Horn & Hardart, a once-popular chain of self-service food vending outlets where guests would drop in a nickel, lift a little door and pull out a sandwich. But an infinitely more modern version with the same self-service orientation designed to give time-starved consumers an affordable treat wherever they are, whenever they want it. [pdf..]
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Jun 18, 2012The Next Evolution of Key Dept by Al Heller
Delis are key to supermarkets meshing with new American eating patterns. [pdf..]
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Apr 30, 2012
Is Your Brand On Target
It used to be that the way to a man's heart was through his stomach. These days, however, it would appear the way to reach a man's - or woman's - stomach is through the heart. [pdf..]
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Apr 1, 2012Mergers & Acquisitions
The investment banking firm Brocair Partners, which serves the healthcare industry, pulled together a report where it compares a number of dental companies and the types of products they provide. [pdf..]
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Mar 27, 2012Michaels Stores Look Towards IPO
Pugz Shoes, booties for dogs, are one novel entry of more than 500 competitors in Walmart's Get on the Shelf contest. Only three winners will be added to Walmart's product base. [pdf..]
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Mar 19, 2012The Money In Munchies – Is Snack Consumption on the Rise by Rebecca Lipman
Packaged-food companies are hoping the U.S. comes down with a serious case of the munchies. At least, we can assume that's the idea given the amount of growth packaged-food companies hope to see from their snacks businesses. (STAY AHEAD OF THE CURVE: Follow Kapitall on Twitter) [pdf..]
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Mar 19, 2012Starbucks Evolution Fresh
On Monday, the world's biggest coffee chain will open its very first retail store - dubbed Evolution Fresh - that will not be centered on the coffee cup, but instead, on the juice bottle. [pdf..]
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Mar 19, 2012
Reaching Out To Hispanic Consumers By Mark Brandau
Goodbye grind. Hello squeeze. [pdf..]
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Mar 15, 2012Firms Hope Snacks Bring Big Profits in Small Bags by Paul Ziobro
Facing stagnant growth in their base grocery business, packaged-food companies are increasingly turning to snacks as an avenue for growth. The companies hope to capitalize on American consumers who continue to snack more throughout the day, and on trends in developing markets, such as more women entering the workplace and the spread of modern retail formats. [pdf..]
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Feb 21, 2012
Flood of Low-end Luxury cars aims to batter BMW 3 series
"A bare-knuckles fight is about to begin for low-end luxury-car buyers.Never mind that small cars generally don't go over well with American buyers. Or that the recession left fewer people with enough cash or credit for a lux-mobile." [pdf..]
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Feb 19, 2012
Is McDonald’s Losing That Lovin’ Feeling by Maureen Morrison
Most marketers would love to be McDonald's. [pdf..]
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Feb 6, 2012
Panera Opens in Manhatten, Competition Happy
When Panera Bread's 1,500th store opens Tuesday, Feb. 7, it will be the company's first location in Manhattan. [pdf..]
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Jan 29, 2012
Tylenol Rivalstry to Lock in Post-recall Product back on shelves by Jack Neff
After a series of recalls and government-mandated plant shutdowns, Johnson & Johnson's iconic Tylenol brand has become a shadow of its former self. But with J&J slowly increasing production and eyeing a possible return to full availability by next year, competitors are ramping up marketing efforts to lock in their gains. [pdf..]