What We Do

NECG offers superior strategic and marketing counsel to key clients across many industries domestically and abroad. We work for both B2B and B2C companies in industries ranging from consumer packaged goods to telecom to financial services to healthcare.

Services

Marketing & Sales

Growth
Roadmap

  • Situation assessment
  • Opportunity identification
  • Value proposition & positioning
  • Pricing & promotion
  • Communication

Sales & Distribution
Strategy

  • Category management
  • Customer development strategy
  • Channel Integration strategy
  • Sales force organization & targeting

Customer Aquisition
& Loyalty

  • Customer aquisition strategy
  • Customer loyalty strategy

Brand

Brand
Strategy

  • Brand portfolio
  • Brand naming & architechure
  • Corporate reputation

Brand
Activation

  • Customer experience
  • Employee engagement

Brand
Performance

  • Brand metrics
  • Brand valuation

Insights

Sales
Analytics

  • Price setting
  • Price optimization
  • Price ladders & SKU optimization
  • Promo & markdown optimization
  • Sales forecasting

Marketing
Analytics

  • Markeing mix modeling
  • Brand portfolio allocation & optimization
  • Category & segment prioritization
  • Marketing simulators

Customer
Analytics

  • Segmentation
  • Customer lifetime value

Innovation

Ideation & Concept
Development

  • Crowdsourcing
  • Facilitation
  • Analogue modeling

Pipeline & Portfolio
Optimization

  • New product & business model development
  • Growth portfolios
  • Business case development


Commercialization

  • Market assessment
  • Business model transformation
  • Organizational readiness
  • Launch strategy & planning

CORPORATE STRATEGY

Business
Development/M&A

  • Licensing
  • Partnering
  • Due Diligence
  • Second Opinion

Competitive
Intelligence

  • Wargaming
  • Scenario Development
  • Benchmarking

 
Turnaround

  • Business positioning
  • Growth RoadMap

Industries

NECG consults for companies in marketing-driven industries, both B2C and B2B, including:

CPG
Consumer Goods
Consumer Healthcare
Financial Services
Private Equity
Healthcare/Pharmaceuticals
Media/Business Services
Retail/Restaurant/Food Service
Technology