What We Do

Services

Marketing & Sales

Growth
Roadmap

  • Situation assessment
  • Opportunity identification
  • Value proposition & positioning
  • Pricing & promotion
  • Communication

Sales & Distribution
Strategy

  • Category management
  • Customer development strategy
  • Channel integration strategy
  • Sales force organization & targeting

Customer Acquisition
& Loyalty

  • Customer aquisition strategy
  • Customer loyalty strategy

Brand

Brand
Strategy

  • Brand portfolio
  • Brand naming & architecture
  • Corporate reputation

Brand
Activation

  • Customer experience
  • Employee engagement

Brand
Performance

  • Brand metrics
  • Brand valuation

Insights

Sales
Analytics

  • Price setting
  • Price optimization
  • Price ladders & SKU optimization
  • Promo & markdown optimization
  • Sales forecasting

Marketing
Analytics

  • Markeing mix modeling
  • Brand portfolio allocation & optimization
  • Category & segment prioritization
  • Marketing simulators

Customer
Analytics

  • Segmentation
  • Customer lifetime value

Innovation

Ideation & Concept
Development

  • Crowdsourcing
  • Facilitation
  • Analogue modeling

Pipeline & Portfolio
Optimization

  • New product & business model development
  • Growth portfolios
  • Business case development


Commercialization

  • Market assessment
  • Business model transformation
  • Organizational readiness
  • Launch strategy & planning

CORPORATE STRATEGY

Business
Development/M&A

  • Licensing
  • Partnering
  • Due Diligence
  • Second Opinion

Competitive
Intelligence

  • Wargaming
  • Scenario Development
  • Benchmarking

 
Turnaround

  • Business positioning
  • Growth RoadMap™

Industries