Neil Golden

Neil is an Advisor & Principal of the New England Consulting Group, and a key member of our retail and restaurant practice teams.

Neil is a Fortune 500 leader and change agent driving growth through innovative business paradigms, revitalizing core equities and strengthening brand trust in consumer products and services.  He earned a reputation as a customer advocate and pioneer in creating strong value propositions across multicultural, generational and economic market segments.

Neil’s tenure at McDonald’s spanned more than 16 years and included increasing responsibility from the Field Marketing Group (growing revenue responsibility from $100M to $5B) to Chief Marketing Officer (leading overall plan development across all key operating metrics).  Prior to McDonald’s, he held positions at Burger King and RC Cola.

Neil is an expert in building and strengthening world-renowned consumer marketing organizations, market-leading brands and top-performing retail operations. His focus is on results while creating the foundation of organization success based on integrity, ethics, and commitment to respect and development of individuals.

He has worked as a management/marketing advisor to Bain Capital portfolio companies. He is also serving as Advisory Board Director of Home Partners of America. In addition, Neil is engaged as Co-Chair of the GLG Institute Leadership Marketing Summits and is a faculty advisor and adjunct lecturer at Northwestern University’s Medill School of Integrated Marketing Communications.

He has served as a member of the Board of Directors for the Association of National Advertisers and chaired its Government Relations Committee; was a member of the Board of Directors for the National Ad Council as well as the Board of Directors for Thurgood Marshall College Fund, and the a founding member of the Board of Directors for the Ronald McDonald House at Loyola University.

Neil has competed on the Men’s International Professional Tennis Tour.  He is a native of Chicago and holds a B.S. in Mechanical Engineering from New York University – Polytechnic School of Engineering, and an MS in Management from Northeastern University.