Bob is an Advisory Partner & Principal of the New England Consulting Group, and a key member of our consumer packaged goods and advertising practice teams.
Bob’s career covers over 25 years of business management and management consulting for some of the smallest and largest companies who view marketing as the pathway to success.
Prior to joining New England, Bob was Executive Vice President and General Manager at Tambrands and oversaw the introduction of several breakthrough new products. In his role as Executive Vice President at Marketing Corporation of America, Bob helped engineer the acquisition of Ally-Gargano, the “hottest” agency for 10 years. His career also includes marketing management responsibilities at Procter & Gamble, Jeep and Life Savers.
Bob’s approach to managing business and his consulting counsel can best be summed up as situationally rigorous, creatively insightful and appropriately impactful. His portfolio of work includes innovative projects focused on new products particularly in the food and snacks areas, global branding and brand equity enhancement, private equity due diligence, strategic planning, organization and breakthrough persuasive and memorable advertising.
His successful engagements at New England span numerous industries and categories and include companies such as Bausch & Lomb, Cadbury, Capital One, Ciba Vision, ConAgra, Dow Jones, Frito-Lay, Hallmark, Heinz, Hershey, Jenny Craig, Jimmy Dean, Proflowers.com, Sprint and StarKist.
Prior to his career in marketing, Bob worked as a research chemist at Union Carbide where his interest in technologically-driven new products lead to the creation of one of the first water-based/latex semi-gloss paints.
He holds a B.S. in Chemistry from Columbia University and an MBA from The Wharton School with a major in Marketing and minor in Finance.