For additional references and news information relating to the New England Consulting Group please contact our head of PR.

Recent Quotes and Publications

Snacks Are Shrinking, but Their Prices Aren't
SmartMoney, November 12, 2008 Gary Stibel

Mr. Clean’s image has stood the test of grime
The Atlanta Journal-Constitution, October 28, 2008 Gary Stibel

Even WaMu, Citi/Wachovia Are Firing Up Ads to Reassure Customers
BNET, October 17, 2008 Gary Stibel

Why Some Brands Cheer a Sour Economy
Brandweek, October 12, 2008 Gary Stibel

Soothing Jittery Investors, One Advertisement at a Time
Herald Tribune, October 07, 2008 Gary Stibel

Ads That Soothe When Banks Are Failing
The New York Times, October 07, 2008 Gary Stibel

Big Pharma: Tough to Swallow
Adweek, September 08, 2008 Gary Stibel

Mr. Clean Gets Down, Dirty In Magic Eraser Ads
Brandweek, September 08, 2008 Gary Stibel

That ‘mad-as-hell’ feeling
The Financial Express, September 08, 2008 Gary Stibel

(Not So) Green Machines
Adweek, August 17, 2008 Gary Stibel

Household: Will Private Label Clean Up Now?
Brandweek, June 21, 2008 Gary Stibel

Shoppers beware: Products shrink but prices stay the same
USA TODAY, June 13, 2008 Gary Stibel

Uniform Recall Process Expected in the Second Half of ’08
Supermarket News, April 01, 2008 Gary Stibel

At the 2008 Michigan International Auto Show in Grand Rapids Last Month, Doug ...
Brandweek, March 17th, 2008 Gary Stibel

New Products: ConAgra Egg Substitute Beats a Path to Gen Yers; Yolk-Enhanced Entry Tailored to Appeal to Younger Consumers
Brandweek, February 18th, 2008 Gary Stibel

Hulu to replay 2008 Super Bowl commercials immediately following game
Washington Post, February 01, 2008 Gary Stibel

Marketers Must Make a Call on Super Bowl Ads
Associated Press, January 31st, 2008 Gary Stibel

Extensions: Healthier Products Equal Healthier Sales for Dannon; New Yogurt Extensions Add Fruit, Subtract Calories
Brandweek, January 14th, 2008 Gary Stibel

Strategy: Cheetos on the Prowl for Adult Consumers; Classic Frito-Lay Brand Refocuses Efforts, Increases Ad Spending
Brandweek, January 7th, 2008 Gary Stibel

Hurricane Hannah
Time, October 29th, 2007 Gary Stibel

With the Average Cost of a Prime Ad Slot in the Super Bowl Hovering Around $2.6 ...
Brandweek, October 8th, 2007 Gary Stibel

Life Gard; With Roots in Public-Health Policy and the Touchy Topic of Teen Sexuality, Gardasil has Become a Hot-Button Issue. But For this Marketer, the Only Real Issue Is Helping Women Avoid Cancer
Brandweek, October 8th, 2007 Gary Stibel

Strategy: P&G Concentrates on Converting Detergents; Tide, Gain, Cheer Move to Stronger Formulas in Smaller Packages
Brandweek, September 3rd, 2007 Gary Stibel

As Anyone on Either Side of the Branding Fence Will Attest, This Kind of ...
Brandweek, September 3rd, 2007 Gary Stibel

Companies Explore New Ways of Reaching Consumers
Associated Press, July 8th, 2007 Gary Stibel

Retailers that Approach Sports Marketing Strategically Can Take the Lead – But They Must be Willing to Open the Throttle and Accelerate Beyond Sponsorship Rights
Progressive Grocer, May 1st, 2007 Gary Stibel

What’s In a Name? Analysts Say Federated Change Good Move
Associated Press, April 1st, 2007 Gary Stibel

Extensions: P&G's Latest Entry Joins Recent Tide Of Extensions; New Tide makes push as an all-in-one detergent.
Brandweek, March 5th, 2007 Gary Stibel

Strategy: P&G Refreshes Old Spice Image to Attract Axe Guys; Product Invokes 70 Years of ‘Experience’ Via Sexy Update
Brandweek, January 8th, 2007 Gary Stibel

P&G Launching Social Networking Web Sites to Connect More With Consumers.
Brandweek, January 8th, 2007 Gary Stibel

USA Today (quote on P&G and Gillette deal)
Jan 31, 2005 Gary Stibel

Waiting for the Clampdown, Pharmaceutical Executive
Sep 2004, Tom Hayes

SN Archives, (On the Wal-Mart panel), April 12, 2004
Gary Stibel, Mark Shapiro, Tom Mucchio

New York Times (quote on Virgin Marketing Plan)
June 5, 2003 Gary Stibel

USA Today (On the P&G Reunion)
April 23, 2003 Gary Stibel

Options for Optimal Prices, BtoB Marketing
April 14, 2003, John Ruf

The future of Rx-to-OTC Switches, Pharmaceutical Executive
Dec 2002, Gary Stibel and Gaurav Kapoor

Brandweek, (quote on Old Spice branding strategy)
June 2nd, 2002, Gary Stibel