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THOMAS HAYES
Tom is a Managing Partner & Principal at the New England Consulting Group,
leading and participating in the company's Marketing Due
Diligence, Healthcare, Consumer Packaged Goods,
Insurance, Business Intelligence and other practice teams.
With over twenty-five years of action in some of the most
competitive marketing battles in the annals of business
today, Tom brings to bear an extensive and eclectic body
of successful experience for his clients.
Tom's successful assignments span an immense array of
categories (condoms to cookies), companies (Allied
Capital to Procter & Gamble), and brands (AARP to
Hershey). His creativity of bi-association has greatly
assisted his clients in creating growth and value.
Prior joining New England, Tom was Executive Vice President and Director
of Publicis Healthcare. Tom was also a long-time Senior Executive with several major
advertising agencies (JWT, Esty, Wells Rich Greene) specializing in managing their most
demanding and intense marketing clients.
His approach to his clients is highly action-oriented and based on a fiduciary
responsibility to solve the problem … and drive the business. Some of Tom's particular
core competencies include maximizing growth situations and highly competitive battles
as well as new product development. Tom is a balanced "left-brain" thinker (Thesis:
Mathematical Prediction of the Formability of Metals) and "right brain" thinker (created
and wrote a successful world-wide television series for M&M Mars).
Tom is a skilled writer and has published numerous articles in various business and
industry publications. He is often quoted for his consumer/customer insights.
Tom has a BS degree in Metallurgical Engineering from North Carolina State, an MBA
from Wharton Graduate School, and an LLB. He served three combat tours in Vietnam
and is in the Guinness Book of Records as the first person ever to ski on all Seven
Continents.
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