TOM HAYES

Tom is a Managing Partner & Principal at the New England Consulting Group, the premier marketing management consulting firm in the world. He is a key participant in the company’s marketing due diligence, healthcare, consumer packaged goods, insurance, business intelligence and other practices.

With over twenty-five years of action in some of the most competitive marketing battles in the annals of business today, Tom brings to bear an extensive and eclectic body of successful experience and learning for his clients.

Tom’s successful assignments span an immense array of categories (condoms to cookies), companies (Allied Capital to Procter & Gamble) and brands (Abbott to Hershey). His creativity of bi-association has greatly assisted his clients in creating growth and value.

Immediately prior to joining New England, Tom was Executive Vice President and Director of Publicis Healthcare. Tom was also a long-time Senior Executive with major advertising agencies (JWT, Esty, Wells Rich Greene) specializing in managing their most demanding and intense marketing clients, including Procter & Gamble, Nabisco, Pfizer and Chesebrough-Ponds.

His approach to his clients is highly action-oriented and based on a fiduciary responsibility to solve the problem … and drive the business. Some of Tom’s particular core competencies include maximizing growth situations and highly competitive battles as well as new product development. Tom is a balanced “left-brain” thinker (Thesis: Mathematical Prediction of the Formability of Metals) and “right brain” thinker (created and wrote a successful world-wide television series for M&M Mars). This confluence has proven to be highly successful for his numerous clients from Assurant to Schering-Plough . . . from AARP to MedPointe . . . from Atkins to Ross . . . from Allergen to Simon Malls . . . AEA to Blue Cross Blue Shield.

Tom is a skilled writer and has published numerous articles in various business and industry publications. He is often called by the Press and quoted for his insights on an array of strategic and marketing issues.

Tom has a BS degree in Engineering from North Carolina State, an MBA from Wharton Graduate School, and an LLB. He is the author of the successful book, “ averick arketing . . . Trailride into the Wild West of New Marketing.”