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JOHN J. RUF
John has been a Managing Partner & Principal at the New England Consulting
Group for over twenty years.
John's career spans almost thirty five years in
management consulting and marketing management
across a range of B-to-C and B-to-B industries including
technology, telecom, financial services, retailing and
consumer packaged goods.
Prior to joining New England, John was a partner with
Booz•Allen & Hamilton, where he managed a variety of
domestic and international strategy, merger and
acquisition, and innovation assignments for companies
as diverse as General Foods, General Electric, Pratt &
Whitney, AT&T and Mitsubishi.
John heads up the New England Lean Marketing™ practice, which he created and
trademarked for us. Lean Marketing™ applies the principles of Lean and Σix Σigma
manufacturing to marketing. John has also been heavily focused on strategy-driven
assignments including turnarounds, innovation and growth strategies, as well as
marketing organization and process design. Since joining New England, John has been
responsible for most of the assignments for B-to-B clients such as IBM, AT&T, Sprint,
Stanley Tools, ACNielsen, Office Depot and Motorola.
His clients in consumer goods have included Clorox, Heinz, Kraft, Rubbermaid and
Bristol-Myers Squibb in categories ranging from food to housewares to OTC brands.
Beyond consulting, John is also an artist and gourmet chef. John began his career at
Young and Rubicam where he rose quickly to Vice President with a focus on new
product launches.
John has a BS in finance and an MBA in marketing from the Wharton School. He has
authored numerous articles on topics ranging from Lean Marketing™ to "inspirational"
retailing, to new products and pricing, to CMO organization and process design.
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