JOHN RUF

John is a Managing Partner & Principal at the New England Consulting Group, the premier marketing management consulting firm in the world. He is a key participant in NECG’s consumer packaged goods, B2B, financial services, telecommunications, education and other practice teams.

With almost thirty years in management and consulting, John applies his highly disciplined and creative problem solving expertise to helping companies grow.

John’s assignments have created over $2 Billion in value for his clients in categories ranging from food to cell phones, and from hand tools to credit cards; for clients ranging from AT&T to IBM, and from Motorola to Frito Lay.

Prior to joining New England, John was a partner with Booz·Allen & Hamilton where he led the marketing practice and helped build Booz’s M&A (Merger and Acquisitions) practice. He managed both domestic and international growth strategy, merger and acquisition, and innovation assignments for companies as diverse as General Foods, General Electric, Pratt & Whitney, AT&T, Mitsubishi and Citibank. John began his career at Young & Rubicam where he quickly rose to Vice President with a focus on new product launches.

John is a Best Practices leader in key functional areas including Six Sigma segmentation, power branding, innovation processes and organization design. He also created New England’s Lean Marketingä practice, which he trademarked for us. Lean Marketingä applies the principles of Lean and Six Sigma manufacturing to marketing.

John has also been heavily focused on strategy-driven engagements including turnarounds, innovation and growth strategies, as well as marketing organization and process design. Since joining New England, John has been responsible for most of the assignments for B2B clients including IBM, AT&T, Sprint, Stanley Tools, ACNielsen, Office Depot and Motorola.

John has a BS in Finance and an MBA in Marketing from The Wharton School. John was one of only two Wharton undergraduates to be selected for Wharton graduate school directly following his undergraduate graduation. He has also authored numerous articles on topics such as Lean Marketingä, “inspirational” retailing, new products and pricing, and CMO organization and process design. He is currently defining a new neuromarketing practice based on the concept of “Mental Time Travel”.