DAVID O. WILLIAMS

David has been a Managing Partner & Principal at the New England Consulting Group for over twenty years, providing expert marketing and sales management counsel to our clients.

His thirty-five years of business experience showcase a strong balance of corporate line management, advertising agency management and sales and marketing strategy consulting.

He began his career at Procter & Gamble, and advanced to Vice President of Marketing and Sales Services for R.J. Reynolds.

With significant international experience as previous Deputy Head of Unilever’s Global Marketing Division, David now provides counsel to many of New England’s multinational and global consulting engagements.

David serves as co-team leader of New England’s sales and customer management practice, drawing on his extensive experience in line sales and marketing management at Unilever, and his consulting experience in multi-channel, multi-distribution level categories ranging from soft drinks and cookies to salty snacks and tobacco.

Over the past twenty years, David has been a key member of New England’s consumer products group practice and has contributed importantly to work in the food (Frito-Lay, Heinz, Kraft and Nabisco), beverage (Coke, Ocean Spray, Pepsi and Tropicana) and miscellaneous (Clorox, Kodak, Hallmark and Visa), as well as a long list of Rx and OTC drug marketers. In almost all of these and other clients’ businesses, Dave has been involved in marketing as well as sales engagements.

David has been instrumental in managing a disciplined and productive internal client development process for New England Consulting Group to ensure the highest quality and consistency of work across current and potential clients.

He holds both a BA in economics and an MBA in marketing from Cornell University. David has contributed to many public and community outreach programs and is currently serving as advisor to a Fairfield County, Connecticut, nursing facility.